Thursday, November 7, 2013

Logo Design Love Response

Article: The Story of the Michelin Man

I found this article to be interesting in the sense that it follows the beginning to present existence of the character created by the Michelin Tire Company. Through the article, it was especially interesting to see how the character is changed by artists to reflect the time period and location of the advertisement. Throughout the hundred years of its existence, and as a result of the company growing larger and into other countries, the Michelin Man has undergone several changes to represent the people its advertising to. It's interesting to see how a well known logo today has changed throughout the years since it first came to be.