In many ways, I agree with what the author said in his article about keeping and improving designs. In many cases, like he states, simplicity should be the way to go, especially when, in cases such like driving, it is necessary to have for the most part, universal understanding. I do feel, however, that the author starts to rant halfway through the article when he bases his opinion not on practicality, but rather appearance-what he calls a mockery- of company designs. While I understand the need for good design in areas of transportation, I do not believe that what he considers "good design" applies to everyone...such as the chairs he mentions later on.
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